The impact of event marketing on promoting the tourist destination of Taghit: The celebration of the new year
Keywords:
Marketing, Tourism marketing, Promotion, Event promotionAbstract
This study aims to shed light on the impact of event marketing on promoting Taghit's tourist destination. The focus is placed on the annual New Year celebration held in the town. The research addresses the central question: To what extent does event marketing influence the promotion of Taghit as a tourist destination? To answer this question, the study surveyed individuals from 58 provinces across Algeria, particularly in Béchar Province and surrounding areas. Data were collected via an electronic questionnaire, and statistical methods were employed via SPSS software to analyse the results and test the hypotheses. The findings reveal that the New Year's celebration event positively impacts the promotion of Taghit as a tourist destination.
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Copyright (c) 2025 Belabed Nadjat, Mahdjoubi Riyadh, Ghanmy Abdelrahman
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