The orientation of organizations from the commitment to the social responsibility to the foundation to create a shared value: "NIKE" as a model
Keywords:
Social Responsibility, Stakeholders, Shared Value, NIKE companyAbstract
The study aimed to find out the modern orientation of institutions towards creating a shared value, based on their commitment to the social responsibility towards interests in order to ensure social and economic benefit, while presenting the areas focused on NIKE to turn from a crisis of social responsibility To achieve shared value. the study concluded that the careful and accurate identification of social responsibility issues and interests affected by them leads to the creation of shared value and the preservation of the reputation of the institution.
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Copyright (c) 2025 Ahmed Boudissa, Benyamima Fatima Zohra, Chani Abdelwahab, Mokhtar Benkous
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