The contribution of non-profit organizations specialized in traffic safety in promoting traffic knowledge through awareness campaigns: A study of a sample of drivers
Keywords:
Awareness campaigns, traffic awareness, traffic culture, traffic safetyAbstract
This research aims to determine the effectiveness of awareness campaigns within the traffic safety sector in deepening their impact on drivers and consistently increasing their awareness, thereby instilling traffic culture. It also explores the long-term effects of such campaigns. The study covers theoretical concepts related to traffic accidents, awareness campaigns, and includes several theories explaining the phenomenon. In the practical aspect, the research analyzes responses from a questionnaire designed to assess the impact of the awareness message on drivers, specifically in terms of improving their driving performance, traffic knowledge, and increasing their traffic awareness and culture. The study concludes that there is a strong correlation between the awareness campaign and traffic awareness and culture. However, the survey also reveals shortcomings on the part of the campaign organizers (the associations), particularly in terms of the quality of the awareness models used and the drivers' limited engagement.
References
Hoekstra, T., & Wegman, F. (n.d.). Improving the effectiveness of road safety campaigns: Current and new practices. International Association of Traffic and Safety Sciences.
Misbah, A. (2005). Social persuasion: Backgrounds of the theory and its mechanisms of action. University Publications Bureau.
Taha, F. A. (1988). Industrial and organizational psychology (6th ed.). Dar Al-Ma'arif.
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Copyright (c) 2024 Moussa Hadjab, Abdelhalim Mezghiche

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