The role of social networks in enhancing the electronic marketing of the economic institution
Keywords:
Social media networks, electronic marketingAbstract
This study aims to identify the role of social media networks as one of the most widely used platforms on the Internet, in supporting the institution's electronic marketing by identifying the concept of social media networks, and their role in enhancing the institution's ability to gain customer satisfaction and loyalty and build personal relationships with its customers, by taking advantage of the technological development provided by these platforms through both the production of distinctive and attractive content, the huge database and its analysis, which allows identifying the customer and his preferences and interacting effectively with him and other things that we will learn about through this study.
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Copyright (c) 2024 Mansour Ahlem
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