The impact of bank's applying Islamic marketing policies on attracting customers

A case study of BNA (the National Bank of Algeria), Djelfa Agency

Authors

  • Khelfaoui Abdessamed Universite of Zian Achour – Djelfa, Algeria
  • Chetatha Zakaria Universite of Ghardaia – Ghardaia, Algeria
  • Bendenidina Said Universite of Zian Achour – Djelfa, Algeria

Keywords:

banks, Islamic bank, Islamic marketing, policies

Abstract

Due to the importance of banks in the development of the national economy, banking marketing has established itself by adopting work policies in line with the great development that relies on it in this field, and therefore it has become necessary for the banking sector to adopt marketing as a philosophy and work policy at the same time, it is considered a new approach different from the rest of the other approaches to marketing of the situation, given its specificity on the side of Islamic Sharia and linked to our country, where it has different foundations characterized by modernity and its connection with Islamic jurisprudence, and thus focuses on the principles of Islamic Sharia by communicating ideas to customers in order to be accepted by them and thus adopting a set of policies in the field of Islamic marketing that comply with Islamic Sharia in order to attract customers, which we will focus on in our research through a case study of the Algerian National Bank for the Djelfa branch.

References

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Al-Husseini Falah Hassan, and Abdul Rahman Al-Douri Mu'ayyad. (2000). Bank Management. Amman: Wael Publishing House.

Al-Qaruni Shaker. (1989). Lectures in Banking Economics. Algeria: University Publications Office.

Badir Al-Hadour Awad. (undated). Bank Marketing, the Integrated Approach to Solving Banking Problems.

Hussein Salman Mustafa, et al. (1990). Financial Transactions in Islam. Amman/Jordan: Dar Al-Mustaqbal for Publishing and Distribution.

Hussein Shehata Hussein. (undated). Accounting for Islamic Banks. Cairo.

Nasser Suleiman, and Busharma Abdul Hamid. (2009/2010). Requirements for the development of Islamic banking in Algeria, Issue 07. Al-Baheth Magazine.

Hisham Misbah Saif. (2004). An analytical study of the Iraqi bank, Issue 05. University of Iraq.

Published

2024-09-05

How to Cite

Khelfaoui, A., Chetatha, Z., & Bendenidina, S. (2024). The impact of bank’s applying Islamic marketing policies on attracting customers: A case study of BNA (the National Bank of Algeria), Djelfa Agency. International Journal of Economic Perspectives, 18(6), 949–955. Retrieved from https://ijeponline.org/index.php/journal/article/view/598

Issue

Vol. 18 No. 6 (2024)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Khelfaoui Abdessamed, Chetatha Zakaria, Bendenidina Said

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