Mapping the intellectual structure of green practices and revisit intention in sustainable hospitality: A theory of planned behaviour-oriented bibliometric review (2021–2025)
Keywords:
Green Practices, Sustainable Hospitality, Theory of Planned Behaviour, Revisit Intention, Bibliometric Analysis, Behavioural ModellingAbstract
Sustainable hospitality has evolved from an operational concern into a behavioural and strategic research domain. Among the dominant theoretical lenses explaining pro-environmental decision-making in hospitality, the Theory of Planned Behaviour has emerged as a central explanatory framework linking green practices with behavioural outcomes such as revisit intention, loyalty, and advocacy. However, despite rapid growth in sustainability-driven hospitality research, there remains fragmentation in how green practices are conceptualised, integrated with behavioural theories, and operationalised in intention-based studies. This study conducts a qualitative bibliometric analysis of peer-reviewed articles published between 2021 and 2025 to map the intellectual structure, thematic evolution, and theoretical consolidation of research examining green practices, TPB constructs, and revisit intention in hospitality contexts. Using a systematic database search protocol, thirty-five high-quality journal articles were analysed. Bibliometric mapping techniques, thematic synthesis, and theory-cluster examination were employed to identify dominant research trajectories, theoretical applications, construct interactions, and emerging gaps. Findings reveal a strong concentration around green certification, consumer trust, and behavioural intention modelling, with TPB remaining the most frequently adopted behavioural framework. However, moderation-based designs and contextual analyses in emerging destinations remain underdeveloped.
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Copyright (c) 2025 Ashish Kumar Kestwal, Nitin Gupta, Shiv Mohan Verma
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