Navigating Turbulence—Analyzing the Resilience and Strategies of Three Major U.S. Airlines from Operational, Financial and Sustainability Perspectives
Abstract
This paper examines the resilience and adaptability of U.S. airlines—Southwest, American, and Delta—from 2017 to 2022 amid challenges like the COVID-19 pandemic and fluctuating fuel prices. Southwest has upheld profitability through its low-fare model, while American has leveraged its international network for recovery, and Delta has swiftly rebounded with strong operational strategies.
By analyzing their unique approaches and strategic responses, this study highlights the importance of adaptability, technology investment, and sustainability in crisis recovery. The findings provide insights applicable not only to the airline industry but also to other sectors navigating similar challenges, emphasizing informed strategic choices and resilience in dynamic environments.
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Copyright (c) 2025 Yu-Ho Chi
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