The impact of e-commerce on e-merchants’ performance: Northern Algerian market as a model

Authors

  • Tsouri Ben Tsouri Bahia Blida 02 university, Algeria
  • Alouache Sara Algiers 03 University, Algeria

Keywords:

E-commerce, e-consumer, e-merchant, e-payment

Abstract

This study searches into how e-commerce affects the performance of e-merchants in Northern Algeria. We investigate how the adoption of e-commerce practices impacts sales growth, market reach, customer satisfaction, and business challenges using data gathered from 50 randomly chosen e-merchants in Algiers, Blida, Oran, and Sétif. Both quantitative and qualitative methods are used in our study, The study emphasizes the ongoing infrastructure and customer trust issues that retailers face in addition to the significant business benefits of e-commerce adoption in the Algerian market. Policymakers, digital infrastructure developers, and existing and potential e-merchants in the area can all benefit from these findings.

References

(2025, 04 30). Récupéré sur Web Site of the Algerian Ministry of Commerce : http ://www.commerce.gov.dz

Algerian Ministry of Justice . (s.d.). Récupéré sur https://droit.mjustice.dz/sites/default/files/code_commerce_ar.pdf

Atiq, A., & Sadek, H. (2024). The development of e-commerce websites in Algeria. Journal of Finance and Markets,, 11(02), 190.

Law No. 18/05 . (2018, 05 10). Official Gazette of the Republic of Algeria, p. 04.

National Trade Registry Centre. (2025, 04 30). Récupéré sur National Trade Registry Centre: https://sidjilcom.cnrc.dz/ar/web/sidjilcom/%D9%81%D9%8A%D9%85%D8%A7-%D9%8A%D8%AE%D8%B5-%D8%A7%D9%84%D9%85%D8%B1%D9%83%D8%B2

Published

2025-05-14

How to Cite

Tsouri Bahia, T. B., & Sara, A. (2025). The impact of e-commerce on e-merchants’ performance: Northern Algerian market as a model. International Journal of Economic Perspectives, 19(5), 1957–1971. Retrieved from https://ijeponline.org/index.php/journal/article/view/1027

Issue

Vol. 19 No. 5 (2025): Online First

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2025 Tsouri Ben Tsouri Bahia, Alouache Sara

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