V.ANUPRIYA, Dr.G.S.MAHESWARI,Dr.M.KAVITHAandDr.VINNARASIB. “EFFECTIVENESS OF E-WOM ON BRAND RESONANCE”. International journal of economic perspectives 16, no. 11 (November 30, 2022): 122–130. Accessed July 6, 2025. https://ijeponline.org/index.php/journal/article/view/443.