Uzochukwu, O., Tope, O. O., Efe, T. and Thankgod, O. K. (2021) “Direct selling strategies and customers loyalty in the Nigerian deposit money banks”, International journal of economic perspectives, 15(1), pp. 186–206. Available at: http://ijeponline.org/index.php/journal/article/view/41 (Accessed: 9 May 2026).