PIYUSH KUMAR AND DR. SANDEEP KUMAR. AN ANALYTICAL STUDY ON IMPACT OF DIGITAL ADVERTISING ON CONSUMER BUYING BEHAVIOR. International journal of economic perspectives, [S. l.], v. 16, n. 11, p. 56–71, 2022. Disponível em: http://ijeponline.org/index.php/journal/article/view/434. Acesso em: 13 nov. 2025.