The integrated perspective of environmental marketing dimensions in Algerian industrial enterprises: Case study of Naftal and the Algerian Qatari Steel Company

Abstract

In the face of global environmental challenges, it has become essential for enterprises to adopt strategies that align with sustainability principles and environmental protection. The concept of environmental marketing has emerged as an innovative solution aimed at balancing commercial profitability with environmental preservation. This paper seeks to analyze the extent to which modern environmental marketing dimensions have been implemented in Algerian industrial enterprises, and to assess the degree to which these enterprises have embraced environmental sustainability and ethical practices in their marketing strategies. The study finds that Algerian industrial enterprises are increasingly prioritizing environmental marketing, particularly in areas related to promoting eco-friendly products and adopting environmental management systems, as exemplified by Naftal. Furthermore, the research highlights that adherence to ethical values related to environmental protection plays a pivotal role in enhancing organizational reputation and raising environmental awareness within society. However, there is a pressing need to further strengthen the application of recycling strategies and the use of renewable resources, alongside the re-engineering of cultural and ethical values within Algerian industrial enterprises. These values form the foundation for achieving intergenerational equity and fostering a widespread culture of marketing environmentally friendly products across various segments of society.