Why Gen Z stays and leaves: Role of workplace flexibility, purpose-driven roles, and digital engagement tools on job retention

Authors

  • Nidhi Raj Gupta Assistant Professor, Kristu Jyanti College, autonomous
  • Neerupa Chauhan Assistant Professor, Kristu Jyanti College, autonomous
  • Riya Singh Assistant Professor, Kristu Jyanti College, autonomous

Keywords:

Generation Z, Job Retention, Work Place Flexibility, Purpose Driven Roles, Career Development, SEM Analysis

Abstract

Once Food, clothing and shelter were the basic necessities but now comfort, respect, flexibility are the most sought necessities. Gone those days where employees were retiring at the age of 60, today there is no word remain for stability in industry.   Gen z are the trend setter for the same and for them it’s not at all money, it’s beyond the monetary benefits. The impact of work shaping, purpose focused jobs, smart engagement tools and career progression are some of the workforce engagements strategies for Gen Z workforce in hybrid engagement. Conducting multiple regression analysis, the study utilizes survey data of 380 Gen Z employees from diverse industries and investigates the effect of these variables in predicting intentions to stay in a job. The results state that workplace flexibility blends with purpose-driven roles to create the reasons for retaining talent, with a starkly clear orientation between the roles that are particularly purpose-oriented towards bringing a person's values to the fore and the accumulate opportunity on stage for social impact. Furthermore, the digital engagement tools, particularly those in the category of feedback and connectivity, enhanced both types of job satisfaction and commitment, proving mediator in regard to retention. Companies will have to adapt their operations to meet Gen Z's expectations, according to this research, emphasizing flexible work options and meaningful roles and opportunities, as well as digital tools in collaboration and culture that fuel engagement. By identifying these retention drivers, in turn you can better serve the unique workplace desires of Gen Z which could ultimately result in organizations decreasing turnover and developing a more committed workplace. These insights can inform human resource strategies aimed at fostering long-term loyalty and engagement among Gen Z employees in a competitive talent landscape. This study used a survey to collect data from 380 people. We analyzed the data using a statistical method called Structural Equation Modeling (SEM) to understand the relationships between job satisfaction, work-life balance, and job-related intentions.

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Published

2025-03-11

How to Cite

Gupta, N. R., Chauhan, N., & Singh, R. (2025). Why Gen Z stays and leaves: Role of workplace flexibility, purpose-driven roles, and digital engagement tools on job retention. International Journal of Economic Perspectives, 19(S1), 59–81. Retrieved from http://ijeponline.org/index.php/journal/article/view/918

Issue

Contemporary Global Perspectives in Management Environment and Technology (CGPMET-2025)

Section

Conference Papers
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Copyright (c) 2025 Nidhi Raj Gupta, Neerupa Chauhan, Riya Singh

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