The impact of tourism marketing on increasing hotel demand an exploratory study of a sample of customers of the Sybouce International Hotel in Annaba

Authors

  • Abdelghani Merabti University of Chadli Ben Jedid, Taref, Algeria
  • Rim Laouadi University of Chadli Ben Jedid, Taref, Algeria

Keywords:

tourism marketing, hotel demand, positioning, tourism, hospitality

Abstract

This study aims to evaluate the use of hotel organizations on the dimensions of tourism marketing on demand in the hotel field, and measure the extent of this effect between the variables of the study, based on our conviction that the interest of hotel organizations has become an inevitable necessity to think about creating innovative products in order to gain competitive advantage and how to market them to enable them to increase the level of demand on three levels: Service, brand, market, and thus stimulating the demand for tourism products while maintaining market share in a highly competitive environment, where 100 questionnaires were distributed to a sample of customers of the Sybouce International Hotel in Annaba, their contents was unpacked in Spss program. The findings showed that Tourism marketing significantly impacts hotel demand, with tourism distribution and promotional marketing showing the strongest correlations, Service-oriented marketing alone explains 47% of the variation in demand, highlighting the critical role of marketing strategies in increasing the hotel’s performance. With practical recommendations for the Sybouce International Hotel in Annaba and for other local hotel establishments.

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Published

2025-02-17

How to Cite

Merabti, A., & Laouadi, R. (2025). The impact of tourism marketing on increasing hotel demand an exploratory study of a sample of customers of the Sybouce International Hotel in Annaba. International Journal of Economic Perspectives, 19(2), 542–555. Retrieved from http://ijeponline.org/index.php/journal/article/view/882

Issue

Vol. 19 No. 2 (2025)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2025 Abdelghani Merabti, Rim Laouadi

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