Digital financial literacy in rural households: A study of Manyam Parvathipuram District in Andhra Pradesh

Authors

  • Gangu Naidu Mandala Central Tribal University of Andhra Pradesh, India
  • Tarakeswara Rao Ippili Central Tribal University of Andhra Pradesh, India
  • Divya Central Tribal University of Andhra Pradesh, India
  • Nagesh Central Tribal University of Andhra Pradesh, India

Keywords:

Digital Financial Literacy, Rural Households, Digital Tools, Internet Banking, Digital Wallets, Government Initiatives

Abstract

Digital financial education supports rural areas best because they lack traditional bank services to access. Our study shows the digital financial literacy status for rural families in Manyam Parvathipuram of Andhra Pradesh. The study gathered information from 200 rural households to see who knows about digital financial options, what gets in their way, and how government efforts are doing. Although many found out about paying digitally, there's still a problem. People aren't using internet banking or digital wallets enough, and 3 main reasons are: they can't get good Internet access, they aren't good at reading, and they don't trust these services. While PMJDY has achieved some results, uneven rollout of digital programs prevents many people from adopting them. The study's main suggestion is to fix the rural internet problems, give local education about technology use, and create easy-to-use online services in people's native languages to help everyone connect better.

References

Agarwal, S. (2020). Digital Financial Inclusion in Rural India. Journal of Financial Studies, 45(3), 123-135.

Bhattacharya, R. (2019). Bridging the Digital Divide: Challenges and Opportunities. Economic Review, 12(4), 78-89.

Government of India. (2022). Digital India Report. Ministry of Electronics and Information Technology.

Gupta, P., & Sharma, K. (2021). The Role of Digital Literacy in Financial Inclusion. International Journal of Development Studies, 29(1), 56-70.

Mishra, A. (2020). Assessing the Impact of PMJDY on Rural Households. Indian Journal of Economics, 54(2), 234-250.

Narayanan, V. (2021). Digital Banking and Rural Outreach in Andhra Pradesh. Journal of Rural Studies, 31(3), 112-128.

Reserve Bank of India. (2021). Financial Literacy and Inclusion Survey. RBI Publications. Saxena, R. (2022). Challenges in Digital Adoption in Rural India. Journal of Social Economics, 40(2), 45-63.

Sharma, M. (2023). The Evolution of Digital Payment Systems in India. Technology and Society, 15(1), 89-102.

World Bank. (2022). Digital Financial Inclusion: Global Perspectives. World Bank Publications.

Babu, K., & Reddy, M. (2021). Digital Payments in Rural Andhra Pradesh: A Socioeconomic Analysis. Rural Finance Journal, 18(2), 34-50.

Krishnan, T. (2020). Financial Literacy and Digital Transformation: A Study of Rural India. Development Economics Review, 22(1), 89-97.

Rao, P. (2019). Impact of Technology on Rural Financial Inclusion. Indian Journal of Technology Studies, 25(4), 56-78.

Srinivasan, S., & Kumar, R. (2022). Barriers to Digital Financial Literacy in South India. Journal of Inclusive Growth, 29(2), 102-118.

Verma, J. (2021). Role of NGOs in Promoting Digital Financial Awareness in Rural Areas. Social Welfare Quarterly, 12(3), 41-63.

Jain, A., & Chopra, D. (2020). Assessing Digital Adoption among Marginalized Communities in India. Global Economic Studies, 19(3), 65-78.

Rani, P. (2021). Women and Digital Banking: A Case Study of Rural Andhra Pradesh. Women and Society, 14(2), 77-92.

Banerjee, S., & Das, K. (2020). Evaluating the Impact of Digital Wallets on Rural Livelihoods. Economic Affairs, 18(4), 134-146.

Patel, N. (2021). Digital Banking and Rural MSMEs in Andhra Pradesh. Journal of Business and Economics, 35(1), 29-45.

Yadav, R. (2022). Future of Cashless Transactions in Rural India: A Behavioral Perspective. Journal of Finance and Management, 24(3), 112-128.

Published

2025-02-13

How to Cite

Mandala, G. N., Ippili, T. R., Divya, D., & Nagesh, N. (2025). Digital financial literacy in rural households: A study of Manyam Parvathipuram District in Andhra Pradesh. International Journal of Economic Perspectives, 19(2), 455–463. Retrieved from http://ijeponline.org/index.php/journal/article/view/874

Issue

Vol. 19 No. 2 (2025)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2025 Gangu Naidu Mandala, Tarakeswara Rao Ippili, Divya, Nagesh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Allows users to: distribute and copy the article; create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation); include in a collective work (such as an anthology); and text or data mine the article. These uses are permitted even for commercial purposes, provided the user: gives appropriate credit to the author(s) (with a link to the formal publication through the relevant URL ID); includes a link to the license; indicates if changes were made; and does not represent the author(s) as endorsing the adaptation of the article or modify the article in such a way as to damage the authors' honor or reputation. CC BY