Digitalization and its role in developing entrepreneurs' skills towards achieving sustainable development

Abstract

Digitalization is one of the fundamental factors shaping the modern era, playing a pivotal role in developing entrepreneurs' skills and enhancing their ability to efficiently manage their projects. This research aims to analyze the impact of digitalization on entrepreneurship, explore the digital tools used, and examine their role in achieving sustainable development while identifying the challenges associated with their implementation. The findings indicate that digitalization provides entrepreneurs with advanced tools that assist in making precise decisions, analyzing big data, and engaging with global markets without geographical limitations. Moreover, digitalization fosters innovation by creating flexible environments that allow for experimenting with new business models at low costs. Among the most significant digital tools contributing to the development of entrepreneurial skills are e-learning, artificial intelligence technologies, and digital marketing. The study also highlights that digitalization is a key factor in promoting sustainability, enabling business models based on the sharing economy and e-commerce, which facilitate the growth and expansion of startups. However, challenges remain, such as the lack of digital infrastructure and limited technical skills among some entrepreneurs. The study emphasizes the need to support digital transformation by improving infrastructure, developing digital education, and updating regulations to ensure a flexible entrepreneurial environment, thereby contributing to sustainable economic development driven by innovation and technology.