Communication strategies adopted by tourism operators to revive internal tourism in Algeria

Authors

Keywords:

Communication strategies, sustainable tourism, cultural diversity, tourist value, planning

Abstract

Tourism, an ancestral phenomenon, is now of paramount importance in the world economy and cultural communication. The COVID-19 pandemic has strongly impacted international tourism, thus encouraging the promotion of internal tourism in Algeria, communication strategies are becoming crucial to revitalize the sector. This article aims to analyze these new strategies and their use of information and communication technologies. Digital social networks are emerging as major tools in travel planning and travelers' choices. However, it is imperative to consider the issues related to privacy and security. Our research offers sound recommendations to improve tourism promotion, enhance the image of destinations and meet the expectations of travelers in this new post-pandemic momentum.

References

Algerien scientific. (04, 12 2021). Consulté le 06 20, 2023, surhttps://www.asjp.cerist.dz/en/downArticle/174/17/4/174432

ESLCA. (2020, 04 01). Consulté le 03 22, 2023, sur Business School Rabat: https://www.eslsca.ma/blog/quest-ce-que-le-tourisme#:~:text=Tourisme%20national%20%3A%20Le%20tourisme%20national,

word tourism organisation. (2020, juillet 28). Consulté le Janvier 03, 2023, sur https://www.unwto.org/fr/news/limpact-de-la-covid-19-sur-le-tourisme-mondial-apparait-dans-toute-son-ampleur-alors-que-lomt-chiffre-le-cout-du-blocage

Mr Stratégies. (2021, 05 08). Consulté le 05 31, 2023, sur https://www.mr-strategies.com/conseils-en-entreprise/strategies-agence-marketing-tourisme-communication/#:~:text=De%20nombreuses%20stratégies%20modernes%20de,

Open edition. (2021, aoùt). Consulté le janvier 04, 2023, sur revue de recherche en tourisme: https://journals.openedition.org/etudescaribeennes/21990

world tourism organisation. (2022, septembre 22). Consulté le feverier 20, 2023, sur https://www.unwto.org/fr/news/le-tourisme-international-de-janvier-a-juillet-2022-revient-a-60-de-son-niveau-d-avant-la-pandemie

International telecommunication union. (2023, mai 17). Consulté le mai 24, 2023, sur https://www.itu.int/fr/mediacentre/Pages/2019-PR19.aspx

Données mondiales. (s.d.). Consulté le janvier 03, 2023, sur Donnéesmondiales: https://www.donneesmondiales.com/afrique/algerie/tourisme.php

Données mondiales. (s.d.). Consulté le feverier 24, 2023, sur Le tourisme en Algérie: https://www.donneesmondiales.com/afrique/algerie/tourisme.php

Published

2025-02-04

How to Cite

Berkoune, K. (2025). Communication strategies adopted by tourism operators to revive internal tourism in Algeria. International Journal of Economic Perspectives, 19(2), 342–360. Retrieved from http://ijeponline.org/index.php/journal/article/view/865

Issue

Vol. 19 No. 2 (2025)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2025 Kahina Berkoune

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Allows users to: distribute and copy the article; create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation); include in a collective work (such as an anthology); and text or data mine the article. These uses are permitted even for commercial purposes, provided the user: gives appropriate credit to the author(s) (with a link to the formal publication through the relevant URL ID); includes a link to the license; indicates if changes were made; and does not represent the author(s) as endorsing the adaptation of the article or modify the article in such a way as to damage the authors' honor or reputation. CC BY