The effect of applying six sigma method on the enterprise positioning: A case study of Algeria Telecom (The Agency of Guelma City)
Keywords:
Algeria Telecom, Positioning, Quality, Six SigmaAbstract
This study aims to demonstrate the impact of adopting the Six Sigma method by Algeria Telecom on its positioning. Data were collected using the study tool, which is a questionnaire, based on a sample of 40 valid questionnaires for analysis. The study found that Six Sigma, with its various dimensions (top management support, customer focus, service design, infrastructure, training and qualification, continuous improvement), contributes to and affects the positioning of Algeria Telecom. This is reflected in its efforts to apply various quality programs, especially the Six Sigma method, to identify problems related to the quality of its services and work on solving them to meet the needs of its customers with high quality and competitive prices compared to its competitors. Finally, the study concluded with several recommendations, the most important of which is to focus more on the support of top management in implementing Six Sigma, allowing the company to achieve high-quality services compared to its competitors in the market.
References
Aissat, A. (2018). Competitive Analysis and Positioning Issues in the Household Appliances Sector in Algeria: "Case of ENIEM, Cooking Unit," Master's Thesis in Management Sciences, University of Mouloud Mammeri, Tizi-Ouzou.
Andrew, W. (2010). Strategic Marketing. London: Ventus Publishing ApS.
Benziane, R., Khatim, M., & Mahmoudi, H. (2022). The Six Sigma Method: Measuring Empirical Studies in ASJP, A Bibliometric Analysis. Journal of Economic Integration, 10(1), 560-573.
Bessouh, N., & Benhabib, A. (2007). Product Positioning: The Case Of Henkel Algeria. Les Cahiers du MECAS(3), 154-162.
Bounazef, D. (2012). Application of the Six Sigma Method on an Integrated QSE Management System: Case Study of Chiali Tubes, Master's Thesis. Algiers: School of Higher Commercial Studies, Research Laboratory: Marketing & ICT.
Brady, E., & Theodore, T. (2006). Six Sigma Literature: A Review and Agenda for Future Research. Quality And Reliability Engineering International, 22(3), 335-367.
Duret, D., & Pillet, M. (2005). Quality in Production: From ISO to Six Sigma. Paris: Editions d’organisations.
Hooley, G., Piercy, N., Nicoulaud, B., & Rudd, J. (2008). GRAHAM Hooley et al, Marketing Strategy and Competitive Positioning (4th ed.). England: Pearson Education Limited.
Khatim, M. (2016). The Six Sigma Method: A Tool for Total Quality Management to Improve the Production of Algerian Companies. Journal of Economic Studies, 10(03), 408-421.
Lendrevie, J., Lévy, J., & Lindon, D. (2009). Mercator: Theories and New Practices of Marketing (9th ed.). Paris: Dunod Publishing.
Mohaream, N. (2006). Positioning Study of a Company in a Competitive Environment, Master's Thesis in Management Sciences. Algiers: Higher School of Commerce.
Pande, P., & Holpp, L. (2002). What is Six Sigma? New York: McGraw-Hill.
Pande, P., Neuman, R., & Cavanagh, R. (2002). The Six Sigma Way: Team Fieldbook – An Implementation Guide for Process Improvement Teams. New York: McGraw-Hill.
Yves, C. (1995). Strategic Marketing: Strategy, Segmentation, Positioning, Marketing Mix. Paris, France: Ellipses.
Ahmed Ben Aichaoui. (2014). Six Sigma as a Tool for Improving Total Quality Management (TQM). Journal of Algerian Institutional Performance, 5, 115-126.
Ahmed Mohamed Gad Hussein. (2015). Requirements for Implementing Six Sigma to Achieve Competitive Advantage in Universities: An Applied Study on Some Colleges at South Valley University. Journal of the College of Education, 3(39), 99-234.
Hussein Warad, Safia Ben Doma, & Ahmed Boudissa. (June 2021). Requirements for Applying Six Sigma Methodology to Improve Higher Education Quality in Algeria. Journal of Modern Economics and Sustainable Development, 4(1), 77-92.
Zeinab Hadi Al-Sharifi. (2019). Six Sigma as an Approach to Delivering Superior Customer Value. ResearchGate. Retrieved June 3, 2022, from: https://www.researchgate.net/publication/33007587
Adlan Rabouh, Mohamed Maïouf, & Madiha Bakhouch. (2021). Applications of Six Sigma in a Sample of Organizations in the Tébessa Region. Algerian Journal of Economic Development, 8(2), 219-230.
Mohamed Ibrahim Mohamed Abdel Moneim. (2019). Using Six Sigma Methodology as an Approach for Competitive Advantage in National Industries in Saudi Arabia: An Applied Study. Journal of Economic and Commerce Sciences, 49(2), 371-428.
Noura Slimani. (2009). Positioning as a Key to Success in Corporate Marketing Strategy. Economic Studies, 3(2), 220-233.
Published
How to Cite
Issue
Section
Copyright (c) 2024 Khaloud Boudra, Moussa Benfettacha
This work is licensed under a Creative Commons Attribution 4.0 International License.
Allows users to: distribute and copy the article; create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation); include in a collective work (such as an anthology); and text or data mine the article. These uses are permitted even for commercial purposes, provided the user: gives appropriate credit to the author(s) (with a link to the formal publication through the relevant URL ID); includes a link to the license; indicates if changes were made; and does not represent the author(s) as endorsing the adaptation of the article or modify the article in such a way as to damage the authors' honor or reputation. CC BY
