The impact of applying tourism marketing knowledge on promoting the tourism sector in Algeria

Authors

  • Dahmane Ahmed University of Ghardaia, Algeria
  • Ben Arous Mohamed El Amin University of Djelfa, Algeria
  • Bahaz Louiza University of Ghardaia, Algeria

Keywords:

Tourism Marketing, Tourism, Algeria

Abstract

This study aims to show the extent of applying theoretical knowledge of tourism marketing in promoting the tourism sector in Algeria, as the development of tourism movement at the global level has led to interest by the bodies responsible for the tourism sector in order to promote tourism activity and highlight its economic, social and environmental status and keep pace with development. Algeria also seeks, through its enormous tourism assets, to develop and advance the tourism industry in light of the requirements of the tourist, starting from identifying tourism markets to identifying target groups, identifying needs, designing and preparing tourism programs, then to tourism promotion to end with implementation, follow-up and evaluation of tourism programs to reach a high-end tourism service. Reflect Quality standards for tourism products and offers and their distinction, which helps in spreading, introducing and marketing them across different countries of the world.

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Published

2024-11-23

How to Cite

Ahmed, D., El Amin, B. A. M., & Louiza, B. (2024). The impact of applying tourism marketing knowledge on promoting the tourism sector in Algeria. International Journal of Economic Perspectives, 18(11), 2598–2606. Retrieved from http://ijeponline.org/index.php/journal/article/view/741

Issue

Vol. 18 No. 11 (2024)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Dahmane Ahmed, Ben Arous Mohamed El Amin, Bahaz Louiza

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