Innovation green business models in startups: Case study of the Algerian Startup Ecotashira

Authors

  • Araar Mouna University of Larbi Tebessi Tebessa, Entrepreneurship and Organization Management Laboratory, Algeria
  • Abaidia Youcef University of Larbi Tebessi Tebessa, Entrepreneurship and Organization Management Laboratory, Algeria
  • Mekahlia Mahyiddine University of Larbi Tebessi Tebessa, Entrepreneurship and Organization Management Laboratory, Algeria

Keywords:

Green business models, startup, innovation, Ecotashira

Abstract

This article explores the crucial role that startups play in fostering green business model innovation by identifying several key concepts and their interrelationships. Through  a case study of  the startup Ecotashira, which aims to provide innovative solutions in the field of sustainable vertical farming through its innovative product eco dalle tile, by analyzing their current business model, identifying strengths and weaknesses along with potential opportunities and threats and this enhancing the understanding of how these enterprises can contribute to driving sustainable development and the many challenges they face in the field of green innovation in Algeria, The findings of the study indicate that startups occupy a central role in providing innovative solutions that facilitate environmental conservation while enhancing economic productivity, helping existing organizations to change their traditional business models in strategic partnerships, and this helping to create a more sustainable future for future generations. The study concludes with key recommendations

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Published

2024-11-23

How to Cite

Mouna, A., Youcef, A., & Mahyiddine, M. (2024). Innovation green business models in startups: Case study of the Algerian Startup Ecotashira. International Journal of Economic Perspectives, 18(11), 2546–2558. Retrieved from http://ijeponline.org/index.php/journal/article/view/738

Issue

Vol. 18 No. 11 (2024)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Araar Mouna, Abaidia Youcef, Mekahlia Mahyiddine

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