The moderating role of donation in reducing the positive relationship between commercial discount offers and wastefulness: A case study on a sample of consumers in North Africa

Authors

  • Ould Bahammou Samir University of Adrar (Algeria), Algerian-African Economic Integration Laboratory
  • Ben Ilaria Mohamed University of Adrar (Algeria), Algerian-African Economic Integration Laboratory
  • Omari Aicha University of Adrar (Algeria), Algerian-African Economic Integration Laboratory
  • Kouidri Abderrahmane University of Adrar (Algeria), Algerian-African Economic Integration Laboratory
  • Mahdaoui Meryem University of Adrar (Algeria), Spatial and Entrepreneurship Development Laboratory
  • Ben Ahmed Mohamed Elhadi University of Adrar (Algeria), Algerian-African Economic Integration Laboratory
  • Belbali Abdessalam University of Adrar (Algeria), Spatial and Entrepreneurship Development Laboratory

Keywords:

Commercial discount offers, Wastefulness, Donations, North African consumers

Abstract

This research examines the intricate relationship between business discount promotions, consumer wastefulness, and the potential moderating effect of Donation within the context of North African consumer behavior. The research highlights the significance of Donation and emphasizes charity organizations as crucial agents in moderating the positive correlation between discount offers and wastefulness. This serves to address the social and environmental issues linked to waste. The present study utilizes a quantitative research methodology and adopts a cross-sectional strategy. The data was obtained by administering a standardized questionnaire that assessed many dimensions, such as individuals' exposure to discount offers, wasteful behaviors, and participation in donation activities. The findings of this study have significant implications for several stakeholders, including merchants, legislators, and charity organizations. These implications highlight the need to adopt a comprehensive approach that combines pricing methods and philanthropic efforts to promote responsible consumption and reduce waste in the region of North Africa.

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Published

2024-10-25

How to Cite

Samir, O. B., Mohamed, B. I., Aicha, O., Abderrahmane, K., Meryem, M., Elhadi, B. A. M., & Abdessalam, B. (2024). The moderating role of donation in reducing the positive relationship between commercial discount offers and wastefulness: A case study on a sample of consumers in North Africa. International Journal of Economic Perspectives, 18(10), 1841–1861. Retrieved from http://ijeponline.org/index.php/journal/article/view/685

Issue

Vol. 18 No. 10 (2024)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Ould Bahammou Samir, Ben Ilaria Mohamed, Omari Aicha, Kouidri Abderrahmane, Mahdaoui Meryem, Ben Ahmed Mohamed Elhadi, Belbali Abdessalam

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