The assessment of innovation management effect in achieving customer satisfaction and innovative behavior of workers

Authors

  • Fawaz M M S Alhammad Head of the Public Affairs Department in the General Secretariat of the Kuwaiti Council of Ministers

Keywords:

innovation management, customer satisfaction, innovative climate, network theory, commercial banks in the Kingdom of Bahrain

Abstract

The aim of the study was to identify the impact of innovation management on customer satisfaction and the innovative behavior of workers in Bahrain. The study used the analytical descriptive approach. The study tool was the questionnaire distributed to the study sample of 5 banks in the Kingdom of Bahrain (25%). After collecting the study data, SPSS and PLS were used. A number of findings were reached, most notably: There is an average practice of Innovation management in commercial banks in the Kingdom of Bahrain. Also, there is a statistically significant effect and a correlation between the innovation management and the innovative climate in commercial banks in the Kingdom of Bahrain. There was also a statistically significant effect and correlation between the innovative climate, customer satisfaction and innovative behavior in commercial banks in the Kingdom of Bahrain. There was also a statistically significant impact and correlation between the innovative climate, customer satisfaction and innovative behavior in commercial banks in the Kingdom of Bahrain. The network theory was found to have a high impact on independent (innovation management) and dependent variables (creative worker behaviour, customer satisfaction), the study recommended: to Strengthening the role of network theory in commercial banks in the Kingdom of Bahrain through its indicators of functions, relationships and available resources, as they have a positive role and effect in the management of innovation, innovative climate, customer satisfaction and innovative behaviour.

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Published

2024-09-22

How to Cite

Alhammad, F. M. M. S. (2024). The assessment of innovation management effect in achieving customer satisfaction and innovative behavior of workers. International Journal of Economic Perspectives, 18(9), 1352–1364. Retrieved from http://ijeponline.org/index.php/journal/article/view/643

Issue

Vol. 18 No. 9 (2024)

Section

Peer Review Articles
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Copyright (c) 2024 Fawaz M M S Alhammad

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