The role of social networking marketing in activating domestic tourism in Algeria

Case study Numidia Tourism and travel agency in Batna city

Authors

  • Yassine Ghadjati Hassiba Benbouali University of Chlef, B.P 78 C. Ouled fares Chlef 02180, Algéria
  • Kaddour Bennafla Hassiba Benbouali University of Chlef, B.P 78 C. Ouled fares Chlef 02180, Algéria

Keywords:

social networking sites, domestic tourism, tourism and travel agencies, Numidia Tourism and Travel Agency, Batna city

Abstract

This study aimed to demonstrate the effectiveness of social networking sites in revitalizing domestic tourism in Algeria, by enabling tourism and travel agencies to take advantage of social networking sites to support domestic tourism in Algeria. We relied on the descriptive-analytic method to address the topic, and the study was dropped on a sample of customers of the Numidia Tourism and Travel Agency-Batna, estimated at 100 tourists using social networking sites by relying on the electronic distribution of the questionnaire form for the purpose of data collection. The study found that there is an effective role of social networking in promoting and supporting domestic tourism in Algeria and that the low level of tourism culture perceived by the majority of domestic tourists is due to the weak role of tourism and travel agencies. For the benefit of the latter, the study recommended that they should include social networking sites in their marketing strategy and ensure that they have an effective and efficient presence on these sites in order to achieve the goal of supporting domestic tourism in Algeria.

References

Dhingra, M., & Mudgal, R. K. (2019, March). Historical evolution of social media: An overview. In International Conference on Advances in Engineering Science Management & Technology (ICAESMT)-2019, Uttaranchal University, Dehradun, India.

Russo, A., Watkins, J., Kelly, L., & Chan, S. (2008). Participatory communication with social media. Curator: The Museum Journal, 51(1), 21-31.

Magro, M. J. (2012). A review of social media use in e-government. Administrative Sciences, 2(2), 148-161.

Singh, M. I., & Sethi, G. (2020). Social Media Usage in the Teaching-learning Process: A Pilot Study. IJCR is, 8(1), 28-38.

Luvsandavaajav, O., & Narantuya, G. (2021). Understanding of travel motivations of domestic tourists. Journal of tourism and services, 12(22), 1-22.

Thommandru, A., Espinoza-Maguiña, M., Ramirez-Asis, E., Ray, S., Naved, M., & Guzman-Avalos, M. (2023). Role of tourism and hospitality business in economic development. Materials Today: Proceedings, 80, 2901-2904.

Emory, C.W. and Cooper, D.R. (1991). Business Research Methods. 4th edition. Boston, MA: Richard D. Irwin.

Nyikana, S., & Bama, H. K. (2023). Domestic tourism as a recovery strategy in the face of COVID-19: Insights from South Africa. Acta Commercii-Independent Research Journal in the Management Sciences, 23(1), 1066.

Youell, R. (2010). Travel & Tourism: BTEC National Level 3. Book 1 Tutor's CD-ROM. T & T.

UNWTO, (2023). International Tourism Highlights, 2023 Edition -The Impact of COVID-19 on Tourism (2020–2022), Madrid, Spain.p.12.

UNWTO (2020). UNWTO Highlights Potential of Domesctic Tourism to Help Drive Economic Recovery in Destinations Worldwide, September, 2020, accessible in:https://www.unwto.org/news/unwto-highlights-potential-of-domestic-tourism-to-help-driveeconomic-recovery-in-destinations-worldwide [retrieved 20/08/2024].

NGONDO, E., HERMANN, U. P., & VENTER, D. H. (2024). Factors Influencing the Development of Domestic Tourism in the Erongo Region, Namibia. Journal of Environmental Management and Tourism, 15(2), 400-415.

Apriyanti, M. E. (2024). The Importance of Tourism Infrastructure in Increasing Domestic and International Tourism. International Journal of Research in Vocational Studies (IJRVOCAS), 3(4), 113-122.

Alghizzawi, M., Salloum, S. A., & Habes, M. (2018). The role of social media in tourism marketing in Jordan. International Journal of Information Technology and Language Studies, 2(3), 59-70.

Öz, M. (2015). Social media utilization of tourists for travel-related purposes. International Journal of Contemporary Hospitality Management, 27(5), 1003-1023.

Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management science, 49(10), 1407-1424.

Leung, D., Law, R., Van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of travel & tourism marketing, 30(1-2), 3-22.

Published

2024-09-09

How to Cite

Ghadjati, Y., & Bennafla, K. (2024). The role of social networking marketing in activating domestic tourism in Algeria: Case study Numidia Tourism and travel agency in Batna city. International Journal of Economic Perspectives, 18(7), 1142–1152. Retrieved from http://ijeponline.org/index.php/journal/article/view/620

Issue

Vol. 18 No. 7 (2024)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Yassine Ghadjati, Kaddour Bennafla

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Allows users to: distribute and copy the article; create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation); include in a collective work (such as an anthology); and text or data mine the article. These uses are permitted even for commercial purposes, provided the user: gives appropriate credit to the author(s) (with a link to the formal publication through the relevant URL ID); includes a link to the license; indicates if changes were made; and does not represent the author(s) as endorsing the adaptation of the article or modify the article in such a way as to damage the authors' honor or reputation. CC BY