Sustainability in business systems as a mechanism to enhance the process of creativity and innovation in petroleum companies
British Petroleum - Royal Dutch Shell – total, during the period 2018-2022
Keywords:
digital sustainability, research and development, technological creativity and innovation, petroleum institutionsAbstract
This study aimed to demonstrate the impact of digital sustainability in enhancing creativity and innovation in petroleum institutions during the period 2018-2022. The study was conducted on Petroleum Company, Total Company, and Shell Company. The study was divided into two axes. The first axis touched on the theoretical framework of digital sustainability as well as The elements of the research and development function, creativity and innovation, and the second axis was addressed in the applied study, where the study finally reached the major role that digital sustainability plays through the research and development system in supporting the process of creativity and innovation and the use of digital economy applications in the British Petroleum Company, the Total Company, and the Shell Company , and by comparing them, it became clear that the Shell Company has a relative advantage over the British Petroleum Company and the Total Company by possessing more patents every year.
References
Abou Alsoud, M. S. (2010). Technological potential and economic growth. (95), 1-20. Retrieved from: https://www.arab-api.org/Files/Publications/PDF/22/22_develop_bridge95.pdf
AL-Khikani, N. E. (2010). Research and development potential in selected Arab countries and its role in enhancing competitiveness. Al-Qadisiyah Journal of Administrative and Economic Sciences, 12(1), 99-118. Retrieved from: https://www.iasj.net/iasj/download/05b7e1b9bb8ea688
Ayad, A. S. (2017). The Impact of Applying TQM Practices on Administrative Innovation in Higher Education Institutions According to Baldrige Excellence Framework. Gaza-Palestine: Islamic University of Gaza. Retrieved from: https://search.emarefa.net/detail/BIM-913258
Bencsik, B., Palmié, M., Parida, V., Wincent, J., & Gassmann, O. (2023). Business models for digital sustainability: Framework, microfoundations of value capture, and empirical evidence from 130 smart city services. Journal of Business Research, 160, 113757. doi:https://doi.org/10.1016/j.jbusres.2023.113757
Bouslami, O. (2013). The role of technological innovation in achieving social responsibility in the economic institution - a case study of the Saidal complex, Casablanca unit, Algiers-. 1-215. Sétif, Algeria: University of Sétif 1 -Algeria. Retrieved from: https://mmagister.univ-setif.dz/images/facultes/SEG/2013/2013/bouslamiomar.pdf
Bouznak, A. (2013). The contribution of technological innovation in enhancing the competitiveness of industrial enterprises - a case study of the Condor Borj Bou Arreridj Company. Biskra-Algeria.: University of Mohamed Khider. Retrieved from: http://thesis.univ-biskra.dz/id/eprint/493
Gallaher, M., Link, A., & Petrusa, J. (2005). Measuring Service-Sector Research and Development. Research Triangle Institute international, Department of Commerce Technology Administration. UNITED STATE: Research Triangle Institute international, Department of Commerce Technology Administration. Retrieved from: https://www.nist.gov/system/files/documents/director/planning/report05-1.pdf
Guenour, A., & Ferrah, R. (2017). Knowledge management and its role in achieving innovation in the business organization. Journal of Financial, Accounting and Administrative Studies, 4(2), 1-13. Retrieved from: https://www.asjp.cerist.dz/en/article/31712
Hadjadj, A. (2015). The role of technological innovation in developing the competitive advantage of the economic institution. Ouargla, Algeria: Kasdi Merbah University. Retrieved from: https://dspace.univ-ouargla.dz/jspui/bitstream/123456789/8677/1/Hadjadj-Abdraouf-Doctorat.pdf
Hidiroglu, D. (2022). Digital Sustainability in Businesses. Dans F. Özsungur, Conflict Management in Digital Business (pp. 241-257). Emerald Publishing Limited. doi:DOI: 10.1108/978-1-80262-773-220221022
Kebab, M. (2017). Marketing innovation as a strategic choice to achieve competitive advantage in Algerian enterprises. Journal of Economic Sciences, Management and Commercial Sciences, 10(17), 426-440. Retrieved from: https://www.asjp.cerist.dz/en/article/17862
Stuermer, M. (2014). Characteristics of Digital Sustainability. ICEGOV '14: Proceedings of the 8th International Conference on Theory and Practice of Electronic Governance, (pp. 494 - 495). Guimaraes, Portugal. doi:https://doi.org/10.1145/2691195.2691269
Zemmouri, K., & Mardawi, K. (2017). Scientific research and technological development system in Algeria: Current situation And development strategies. Milaf Journal of Research and Studies, 3(1), 629-658. Retrieved from: https://www.asjp.cerist.dz/en/article/25136
Published
How to Cite
Issue
Section
Copyright (c) 2024 Oualid Grounga, Abderraouf Abada, Hamza Benzine, Okba Mekhnane

This work is licensed under a Creative Commons Attribution 4.0 International License.
Allows users to: distribute and copy the article; create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation); include in a collective work (such as an anthology); and text or data mine the article. These uses are permitted even for commercial purposes, provided the user: gives appropriate credit to the author(s) (with a link to the formal publication through the relevant URL ID); includes a link to the license; indicates if changes were made; and does not represent the author(s) as endorsing the adaptation of the article or modify the article in such a way as to damage the authors' honor or reputation. CC BY