Determinants of sales force performance in mobile phone service providers
Keywords:
sales force performance, mobile phone, service providersAbstract
Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choices and satisfying procedures. On this basis, the purpose of the study is to more focus on the factors that influence sales force performance in mobile phone service providers. This paper used multiple regression to test the hypotheses. Primary data was collected using self-administered questions from mobile phone service operators in Delta State. The sample included 300 active sales forces using a purposive sampling technique. The results revealed that intrinsic motivation, extrinsic motivation, organizational commitment, job satisfaction and compensation had a significant relationship with sales force performance, This study contributes a foundation for future research in achieving the objective of this study and the fast-developing mobile phone service industry in Nigeria.
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