Government Initiatives for Development of Rural Tourism in India: A Study

Abstract

Rural tourism holds immense promise for India. When developed to its fullest potential, it could provide jobs to many young men and women in villages who otherwise are increasingly migrating to cities. In this study the researchers tried to find out various government schemes which are launched by government of India to promote rural tourism. In this study various schemes which are launched to promote rural tourism are discussed and evaluated through various perspectives. The government agencies at national and state level have been doing their bit to promote rural tourism in India. However a holistic approach through the convergence of number of schemes under various ministries like rural development, culture, environment and tribal welfare may be more rewarding. With increased number of tourists visiting the countryside, there will be a boost in the income level of people due to increased level of trade among the people. This will also generate jobs among the youth.