Product innovation and organizational performance: The manufacturing industry perspective

Authors

  • IGEMOHIA Fidelia Department of Marketing and Entrepreneurship Delta State University Abraka
  • MORKA Ogor Department of Marketing and Entrepreneurship Delta State University Abraka

Keywords:

product innovation, organizational performance, perspectives

Abstract

The study on promoting innovation looked at product innovation and organizational performance drawing the manufacturing industry perspective. Two objectives were drawn for this with the process and promotional innovation and it affects organizational performance in firms. A sample of 124 was used for the study. The two hypotheses showed significant relationships. The paper concluded product innovation is essential and good to be presented in the market provided that the firm is capable of handling it very well. Similarly, recommendations were tailored in that direction of continuous improvement and processing to continue to remain in the market and enhance performance.

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Published

2022-06-08

How to Cite

Fidelia, I., & Ogor, M. (2022). Product innovation and organizational performance: The manufacturing industry perspective. International Journal of Economic Perspectives, 16(6), 21–36. Retrieved from http://ijeponline.org/index.php/journal/article/view/260

Issue

Section

Peer Review Articles