Product innovation and organizational performance: The manufacturing industry perspective
Keywords:
product innovation, organizational performance, perspectivesAbstract
The study on promoting innovation looked at product innovation and organizational performance drawing the manufacturing industry perspective. Two objectives were drawn for this with the process and promotional innovation and it affects organizational performance in firms. A sample of 124 was used for the study. The two hypotheses showed significant relationships. The paper concluded product innovation is essential and good to be presented in the market provided that the firm is capable of handling it very well. Similarly, recommendations were tailored in that direction of continuous improvement and processing to continue to remain in the market and enhance performance.
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