A detailed study on impact of factors on purchases of mobile phones with special reference to gorakhpur

Authors

  • Santosh Kumar Tripathi Acting Principal, Marwar Business School, Gorakhpur

Keywords:

customer buying behavior, demographic factors, mobile phone, wireless communications

Abstract

In this modern era, a wide variety of other services such as email, text messaging, MMS, internet access, audio and video, short-range wireless communications (Inferred, Bluetooth), gaming, etc. are also supported by mobile phones. In addition to these, it also offers more general computing capabilities that are referred to smart phone. In Bangladesh, many mobile phone brands are available e.g. Nokia, Samsung, Sony, HTC, Panasonic, Motorola, LG, Symphony, Micromax, Walton, etc. and consumer choose their preferred mobile phone from this pool. Demographic factors play a vital role in marketing in today’s era. Mobile phones are in demand, one can find thousands of customers using mobile phones in Gorakhpur. This study will be useful for mobile phones manufacturer and sellers. As it is providing key insights on demographic variables affecting consumer buying behavior towards the mobile phone.

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Published

2008-12-31

How to Cite

Tripathi, S. K. (2008). A detailed study on impact of factors on purchases of mobile phones with special reference to gorakhpur. International Journal of Economic Perspectives, 2(1), 11–15. Retrieved from http://ijeponline.org/index.php/journal/article/view/15

Issue

Vol. 2 No. 1 (2008)

Section

Peer Review Articles
Copyright & Licensing

Copyright (c) 2021 Santosh Kumar Tripathi

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